4 “Must Know” Rules About WordPress Logo & Trademark (Explained)

As a WordPress user and blogger writing about the platform, there are some rules about the WordPress logo and trademark that you need to keep in mind.

WordPress Fundamentals:4 “Should Know” Rules About WordPress Logo & Trademark (Defined)

As a WordPress person and blogger writing concerning the platform, there are some guidelines concerning the WordPress emblem and trademark you simply want bear in mind.

WordPress is an open-source software program, however it's nonetheless protected by copyright and trademark legal guidelines. Many newbies don't know them, they usually might unintentionally violate the rules.

On this article, we'll clarify the principles you might want to observe when utilizing the WordPress emblem and trademark. We may even focus on why it can be crucial and your rights underneath the WordPress license.

4 “Must Know” Rules About WordPress Logo & Trademark (Explained)

Understanding GPL – The WordPress License

Let's begin the fundamentals first.

There are two kinds of WordPress web sites. First, there may be WordPress.com, which is a hosted resolution, after which there may be the favored WordPress.org, additionally known as self-hosted WordPress.

When most individuals say WordPress, they're speaking about WordPress.org. To study extra, see information on the distinction between WordPress.com and WordPress.org.

WordPress is launched underneath the open-source GPL license. This makes WordPress a free software program. Nevertheless, free right is used as in freedom, not as in free espresso.

This license provides anybody the liberty to obtain, copy, use, , and modify the WordPress .

4 “Must Know” Rules About WordPress Logo & Trademark (Explained)

Whereas the software program itself is free to make use of, you will want to buy a website identify and website hosting account to put in WordPress and make an internet .

To study extra, see our article explaining why WordPress is free and what the prices are.

There's a false impression amongst newbies about free software program and copyright. While you're free to make use of the software program code in any method you need, the software program itself is protected by copyright and trademark legal guidelines.

What does that imply?

Principally, you may copy the WordPress code to make new software program, however you can not name your software program WordPress.

The identify WordPress is a registered trademark owned by the WordPress Basis. It's a non-profit group that ensures that WordPress runs efficiently as a free, open-source undertaking.

Why Do You Have to Perceive WordPress Logo and Trademark Rules?

WordPress powers practically 43% of all web sites on the web. That's a extremely big quantity.

Tens of millions of companies depend on WordPress to run their web sites, on-line communities, and blogs successfully.

To guarantee that all the things works easily, the WordPress model and trademark wanted to be protected. For this objective, the WordPress trademark was transferred to The WordPress Basis in 2010.

Now, the issue is that WordPress Basis is just not the one one which works on WordPress. It's an open-source undertaking the place 1000's of individuals contribute to its success.

Aside from these contributors, many firms, people, and freelancers promote WordPress-related services around the globe.

If you're operating a WordPress web site, an online design company, or offering WordPress-related providers, then you might want to perceive these guidelines to adjust to the trademark insurance policies.

That being mentioned, let's have a look at the principles and tips you will need to observe to make use of the WordPress trademark and emblem in your tasks correctly:

  • Rule 1: All the time Write WordPress with a Capital P
  • Rule 2: Do Not Use WordPress in Your Area Title
  • Rule 3: The WordPress Logo
  • Rule 4: No Affiliation or Endorsement
  • What Occurs When Somebody Doesn't Observe These Rules?

Rule 1: All the time Write WordPress with a Capital P

The right method to spell WordPress is with a capital P. This capitalization is taken very severely by the WordPress group.

If you'll point out WordPress wherever, then just remember to use the proper spelling. Utilizing an incorrect spelling is frowned upon and regarded unprofessional.

WordPress workforce takes it so severely that in 2010, they added a built-in filter known as capital_P_dangit() within the WordPress 3.0 launch.

This operate mechanically corrects the misspelled cases of WordPress in title, content material, and excerpts:

operate capital_P_dangit( $textual content ) {// Easy alternative for titles$current_filter = current_filter();if ( 'the_title' === $current_filter || 'wp_title' === $current_filter ) {return str_replace( 'Wordpress', 'WordPress', $textual content );}// Nonetheless right here? Use the extra considered replacementstatic $dblq = false;if ( false === $dblq ) {$dblq = _x( '“', 'opening curly double quote' );}return str_replace(array( ' WordPress', '‘Wordpress', $dblq . 'Wordpress', '>Wordpress', '(WordPress' ),array( ' WordPress', '‘WordPress', $dblq . 'WordPress', '>WordPress', '(WordPress' ),$textual content);}
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Rule 2: Do Not Use WordPress in Your Area Title

As we talked about earlier, the identify WordPress is a registered trademark owned by the WordPress Basis. This protects the WordPress model and ensures its continued success.

Like every other registered trademark, the WordPress Basis reserves unique utilization rights for the time period WordPress. This implies you can not use WordPress as a part of your model identify or web site.

This restriction additionally contains domains. For instance:

WordPressBeginner.com Mistaken!
WPBeginner.com OK!

You should utilize WordPress in a subdomain corresponding to (wordpress.instance.com). The WordPress Basis is especially involved with top-level domains.

In the event you see somebody utilizing WordPress of their area identify or model identify, then you must contact the WordPress Basis and notify them concerning the violation.

See additionally: The best way to register a free area identify in your WordPress web site.

The WordPress emblem consists of the letter W in a gray or generally white circle with a gray ring.

The peak of the letter W is tall and sleek. Many bloggers and web site homeowners generally mistakenly use the fake emblem, which often has a shorter W.

4 “Must Know” Rules About WordPress Logo & Trademark (Explained)

Just be sure you are utilizing the proper WordPress emblem in your tasks.

The WordPress emblem can be out there as a textual content mark, textual content mark with the W emblem, and W emblem.


You possibly can obtain all these logos from the official WordPress logos web page (together with WordPress emblem PNG and SVG codecs).

Be at liberty to make use of these photographs in your tasks. Nevertheless, just remember to use them following the WordPress trademark coverage.

Rule 4: No Affiliation or Endorsement

The WordPress Basis needs you to make use of the WordPress emblem and model to advertise the WordPress undertaking itself.

Nevertheless, you aren't allowed to make use of it in a method that implies endorsement or affiliation with the undertaking. Listed below are some examples:

  • You can not use the WordPress emblem in your 's ads.
  • You can not use WordPress or its emblem as a part of your emblem.
  • You possibly can place ‘Powered by WordPress.org' in your web site, however you can not say ‘Really useful by WordPress.'

In simpler phrases, any makes an attempt to take unfair benefit of the WordPress model identify violate the trademark coverage.

What Occurs When Somebody Doesn't Observe These Rules?

The WordPress Basis takes these violations very severely. Chances are you'll obtain an electronic mail from them to adjust to their trademark tips.

Failure to conform might result in additional actions. These actions might embrace a number of authorized procedures.

For instance, if you happen to use WordPress in your area identify, then the Basis can declare that area identify. Their attorneys may also ship you a authorized discover.

The authorized proceedings would price you some huge cash, and you'll lose assist from the WordPress group itself.

The group depends on the WordPress Basis to take these actions. It advantages everybody within the ecosystem and helps numerous WordPress-related firms develop and succeed.

We hope this text helped you perceive the principles to adjust to the WordPress emblem and trademark insurance policies. You may additionally need to see our information on the perfect WordPress plugins and greatest electronic mail advertising and marketing providers for companies.



Senior web front-end developer and programming enthusiast. Have in-depth understanding and rich practical experience in various front-end technologies and web development frameworks. The personal blog shares front-end development and design experience and provides some paid front-end development and design tutorials.

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